Customer Intelligence · All Stores

Your Customers.
Fully Understood.

hyCRM gives your team a real-time Customer 360 across every peptide store, wig brand, and wellness company — with AI enrichment, lifecycle scoring, and zero blind spots.

Sign In Open in hyOS
8+
Stores
5,000+
Customers
360°
View
AI
Enrichment
What hyCRM Does

Everything your team needs
to understand every customer

Customer 360
Every order, ticket, affiliate link, and health data point for every customer — unified across all 8+ stores in one scrollable profile.
Lifecycle Pipeline
Visualize your customer funnel from new lead to champion. Click any bar to drill into the exact accounts at each stage.
AI Enrichment
Hypatia automatically finds missing EIN, NPI, license numbers, addresses, and practice info — then waits for your approval before writing anything.
Completion Queue
See every wholesale customer missing required docs. Preview the branded request email, then send with one click — or skip with a note.
Smart Automation
RFM scoring runs nightly — champions, loyal, at-risk, lapsed, and churn-risk buckets update automatically. No manual segmentation.
Affiliate Overlap
Instantly see which customers are also affiliates across any store. Cross-link their affiliate code, balance, and history without leaving the profile.
Team Tasks & Assign
Assign accounts to reps, set follow-up dates, log calls, meetings, and emails — all synced to hyTeams tasks and hyCalendar automatically.
Quick Outreach
Send branded email or SMS to any customer from their profile. Win-back, NPS, reorder nudges — with suppression and compliance built in.
Data Integrity
Duplicate detection, segment validation, orphan order audit, and cross-store identity matching keep your data clean without manual work.
Unified Across

Every brand,
one customer view

🔵 MicroPharma
🟢 PurePeptides
🟡 Peptelligence
🟣 Chromatide
🟠 BacWaters
💎 BaddieZinc
💖 LuvBug
🐾 Pettides
How It Works

From lead to loyal customer
in one platform

Step 1
🔍
Discover
Data flows in automatically from every store order, ticket, and affiliate event.
Step 2
🧠
Enrich
Hypatia fills missing fields and scores every account overnight using AI enrichment signals.
Step 3
🎯
Prioritize
RFM buckets and completion queue tell your team exactly who to contact and what's missing.
Step 4
📬
Engage
Send branded email or SMS, assign tasks to reps, and log every interaction in one place.

Ready to start?

Sign in with your Hypatia team account — the same login you use for hyOS, hyTeams, and everything else.